Hey, I am

Lusine Apresyan

A Marketing Student

Professional Experience

Though being a master’s student now, I have around 3 years of experience in Search Engine Optimization. In particular, I am specialized in:

On site SEO

Content plan development, keyword strategy, current content optimization and more.

Local SEO

Google Business Profile analysis and optimization, local ranking & keyword strategy planning, citation management.

Off site SEO

Link Building campaigns, competitor analysis, anchor distribution analysis and strategy development.

Website Audit

Technical and on page SEO issue identification for maximum search engine visibility, performance and success.

My Story

Hey again. Nice to e-meet you. I am Lusine and I am doing my masters here in Rome.

Taking a career pause after my bachelors at the American University of Armenia and spending amazing 2.5 years on building my professional journey and experience in an international digital marketing agency as an SEO expert and team lead, now I am a rising marketing master’s student, studying in the heart of Europe, Rome, and majoring in Market Relationship & Customer Engagement at Luiss Guido Carli.

My Journey

2016

Starting my Bachelor studies at the American University of Armenia

2019

Participating in Erasmus + Exchange Program in Belgium, at the University of Mons (UMONS)

2020

Graduating and receiving a degree of Bachelor of Arts in Business

2021

Starting my career as an SEO specialist at Triune Digitals

2022

Being promoted into an SEO team lead

2023

Resuming my academic journey as a marketing master's student at Luiss

Academic Focus

Being always passionate about marketing, and in particular, consumer behavior and neuromarketing, I am now exploring a wide range of fascinating courses at Luiss:

Courses taken at Luiss:

Consumer Behavior
Behavioral Economics & Consumer Decision Making
Legal Issues In Marketing
Managerial Economics: Theories And Marketing Applications
Research Methodology For Marketing
Product & Brand Management
Digital Marketing
Marketing Communication & New Media
Organizational Issues In Marketing And Sales

Recent Works

Among my recent academic projects, the most notable ones are academic papers on consumer behavior research:

THE MARKETING OF SCENT. THE EFFECT OF AMBIENT SCENT ON RESTAURANT CUSTOMERS’ BEHAVIOR IN ARMENIA

HOW DOES SUSTAINABLE PACKAGING IMPACT PURCHASE INTENTION IN THE BEAUTY INDUSTRY? THE MEDIATING EFFECT OF ANTICIPATED PRIDE AND ANTICIPATED GUILT

Testimonials

“I had the pleasure of working closely with Lusine for almost 1 year. Lusine excels in planning, leading teams, solving problems, and communicating effectively. She was always ready to answer questions and explain everything in more detail to ensure that everyone understood. It was a pleasure to be a member of Lusine's team and to get to know her as a good friend.”

Nina Aydinyan

“Lusine's attention to detail, analytical skills, and ability to stay up-to-date with the ever-evolving SEO landscape make her an invaluable asset to any team. She has a proven track record of improving website visibility, increasing organic traffic, and driving meaningful ROI. In addition to her technical prowess, Lusine is a pleasure to work with – she communicates effectively, collaborates seamlessly with cross-functional teams, and is always willing to go the extra mile to achieve results.”

Lilit Nazlukhanyan